A comprehensive guide to Amazon Seller Central

So, you have decided to make that first step in your journey to making money as an FBA seller? Great news! Everything you need about your business is located at our Amazon Seller Central, but getting good at navigating the platform might be a little tricky for newcomers. Fret not, for you will be expertly guided through all the nooks and crannies that Amazon Seller Central provides!

What is Amazon Seller Central?

amazon seller central account

Amazon is a huge marketplace that offers many possibilities to all those interested in caring for a piece of that huge pie for themselves. Precisely for that purpose, Amazon has made Amazon Seller Central which is a starting place for all those that have decided to start their FBA journey to financial success.

It allows for features such as:

  • Payment management
  • Website design 
  • Return and refund management
  • Managing your FBA store and much more…

How to make an account on Amazon Seller Central?

Setting up your account is quite easy. It’s only a matter of a few steps, but to make matters easier, you should already have in mind what kind of business will you be running on Amazon.

These are the steps necessary to register:

  • Go to services.amazon.com
  • Choose between Individual or Profesional seller
  • Accept seller agreement
  • Enter your information - such as email address, company name if you are running an LLC, internationally chargeable credit card, valid phone number, tax information and other
  • Choose fulfillment plan (go with FBA, the rest are not worth it)

After you have entered the necessary information it’s time to make some serious bucks! But wait, first you need some products to sell, right?

3 tools that will help you decide on which product to sell

Getting registered with Amazon Seller Central is easy. It’s only a matter of a few clicks. The real work starts with finding and listing your product to sell. Luckily for you in this are of information there are plenty of apps that are designed with that specific purpose in mind and here are 3 of the best tools that will help you find and source the most profitable products for you to sell.


seller amazon central

IOScout is a great tool for finding products with the highest margins and lowest competition. You can use to for retail arbitrage as well as for sourcing potential products to Privatlabel.

IOScout has the highest accuracy of data possible since it has access to data of over 150 million products.

Some of the features IOScout offers are:

Product Database - with over 150 million of products to analyze you can instantly find lucrative products 

Product Tracker - it allows you to track the products you are interested in as well as to spy on your competitors

Trends and History - use historical data to get a deep insight into the marketplace

Chrome Extension - get insight into the product data right on the Amazon page and save yourself a ton of time

Jungle Scout

Jungle Scout is a comprehensive, all-in-one tool that offers plenty of features for you to analyze and find the most lucrative products.It has different pricing plans depending on whether you want to use a web app, Chrome extension or both.

amazon central seller

Some of the features that Jungle Scout offers are:

  • Profitable product detection
  • Discover keywords and thus optimize your product listing
  • Find reliable suppliers
  • Send automated emails to get customer reviews
  • Profit calculator, sales estimator and many more

Helium 10

Helium 10 is another beast of a software that has a huge amount of features available for you to explore. It is designed to be the only software that you will use.

seller amazon central

Some of the features that Helium 10 offers are:

  • Product research
  • Browser Extension for easier product scanning
  • Listing optimizer
  • Reverse ASIN search and many more

After you have chosen to use one of these insanely powerful applications designed to help you with your winning product, it’s time to get back to the Amazon Seller dashboard where you will get familiarized with the most important features that it offers.

Most important features of Amazon Seller Central

While there are more than a dozen features available on your dashboard, most of them are self-explanatory. There are a few though, that will require extra attention. These are:


On this tab, you can easily create rules that will help you to automate our pricing strategy. You choose options such as:

  • Match the buy box
  • Beat the lowest FBA price by $0.50


Hopefully, you will be spending a lot of time on this tab looking at the number of orders your product is getting. Here you can easily view:

  • Pending orders
  • Shipped orders
  • Unshipped orders
  • Canceled orders


If you want to make money, you have to spend money. Amazon’s marketplace is no different. Here you can get a detailed overview of all your PPC campaigns.

Payments Summary

This is where you will be spending your time counting that e-commerce money. You will get an overview of the amount of money Amazon will be paying you to your personal account. Keep in mind that Amazon makes payments every 2 weeks.

Sales summary

The most important thing for any FBA seller is the number of sales. Here is where you will get an overview of the number of sales you made in the previous 7, 15 or 30 days. If you are listing your product on different marketplaces, they will also be displayed. This is a great tool for you to get an insight into your sales performance.


Numbers are everything in this game. The one that knows how to read them and utilize them will come on top. The reports tab will allow you to:

  • Get a glimpse of all the historical money transactions with Amazon
  • Get a total breakdown of all of your orders as well as various Amazon’s fees, promotions, refunds and such
  • You will get access to Business Reports that will provide you with a detailed analysis of each product’s performance
  • Have a look at Amazon Fulfillment reports and more

While there are many more features available, these are the ones that are probably most important as you start your FBA business. Over time, as you complete each sale, you will get a better insight into your business. While Amazon Seller Central will provide you with a plentiful amount of data, it will not do the job of selling for you. So, if you haven’t’ already, go find a product to list and let those dollars rain over you!

posted on 20/Mon/April/20
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