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5 Tools You Can Use for Amazon Listing Optimization

posted on 24/Mon/February/20

amazon product title optimization

There are so many things that can affect sales on Amazon. But if you ask any seller, they will tell that one of the biggest things is having an optimized listing. However, not many people know how to optimize their listing, and if you are one of them, you don’t have to worry. In this article, you will find five tools that can help you with Amazon listing optimization.

What is Amazon Listing Optimization?

Before we talk about the tools that help you optimize your listing, let us briefly talk about what Amazon product listing optimization is. This is where you optimize your product listing with the goal of increasing organic sales. While increasing sales is one of the main goals, another reason why product listing optimization is important is to stay ahead of the competition. Amazon is a very competitive marketplace, and you want as many people clicking on your product listing to beat the competition.

5 Tools for Amazon Listing Optimization

There are a couple of things that you need to pay attention to if you want to optimize Amazon listing. But this is only important when you are doing it manually. However, to make sure that you don’t miss anything, you can use any of the below-mentioned tools to analyze your listing and follow the suggestions the tools make.

1. Jungle Scout

The main use of Jungle Scout is to find and research profitable products, but it can also be also used as an Amazon listing optimization tool. By using the Keyword Scout , one can find popular keywords to include in the title, product description and meta description to make them rank. And with Alerts , one can easily and instantly get notified when their listing gets a negative review so they can act accordingly (reviews are part of creating an optimized listing as well). It even has a listing builder than can automatically create an optimized listing for you in no time.

2. IO Scout

IO Scout works in the same as Jungle Scout on the basic level, and it also has listing optimization tools to make sure you build the perfect listing. It has a Listing Analyzer, which evaluates your listing and gives you actionable insights into what it is missing. It also has a keyword tracker that makes sure you always including the most relevant keywords in your product listing. Finally, there is the Listing Builder, which builds a listing for you.

3. AMZScout

Unlike the other tools here, AMZScout has its very own Amazon listing optimization service called Listing Wizard . The purpose of the Listing Wizard is to help people listing their first product to create a product listing that goes straight to the top of the search results. It even helps you enhance your existing product listings to include relevant keywords. Finally, it helps your product listing remain at the top by automating the product listing optimization process.

4. Helium 10

Helium 10 has a reputation for being one of the most accurate and comprehensive Amazon product research and finders. So people also rely on it to build optimized listing using Scribbles, its listing optimization tool. Scribbles helps you build product listings that are guaranteed to rank by making sure no relevant keywords are missed in the title, description and bullet points. The Index Checker makes sure that you aren’t missing any indexed keywords (keywords Amazon “sees” as relevant).

5. SellerApp

SellerApp is often listed as one of the best product research solutions for Amazon sellers. And one of its features is Listing Quality , which helps you optimize your listing. It performs an in-depth analysis of your product listing and then helps you create an effective strategy to drive results. And it continuously monitors the performance of your listing and alerts you when anything changes so you take the appropriate action.

Final Thoughts

Any Amazon seller looking to increase profits and grow their business cannot ignore Amazon listing optimization. When a listing is optimized, not only will you see an increase in sales, but you will find yourself outperforming your competitions. But you don’t have to do Amazon listing optimization manually, try any of the above-mentioned tools to get it done in no time and get results.

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