A comprehensive guide to Amazon Seller Central

So, you have decided to make that first step in your journey to making money as an FBA seller? Great news! Everything you need about your business is located at our Amazon Seller Central, but getting good at navigating the platform might be a little tricky for newcomers. So, IO Scout provide Amazon FBA calculator free for your business, that will help you to calculate product profit and Amazon fees. Fret not, for you will be expertly guided through all the nooks and crannies that Amazon Seller Central provides!

What is Amazon Seller Central?

amazon seller central account

Amazon is a huge marketplace that offers many possibilities to all those interested in caring for a piece of that huge pie for themselves. Precisely for that purpose, Amazon has made Amazon Seller Central which is a starting place for all those that have decided to start their FBA journey to financial success.

It allows for features such as:

  • Payment management
  • Website design 
  • Return and refund management
  • Managing your FBA store and much more…

How to make an account on Amazon Seller Central?

Setting up your account is quite easy. It’s only a matter of a few steps, but to make matters easier, you should already have in mind what kind of business will you be running on Amazon.

These are the steps necessary to register:

  • Go to services.amazon.com
  • Choose between Individual or Professional seller
  • Accept seller agreement
  • Enter your information - such as email address, company name if you are running an LLC, internationally chargeable credit card, valid phone number, tax information and other
  • Choose fulfillment plan (go with FBA, the rest are not worth it)

After you have entered the necessary information it’s time to make some serious bucks! But wait, first you need some products to sell, right?

3 tools that will help you decide on which product to sell

Getting registered with Amazon Seller Central is easy. It’s only a matter of a few clicks. The real work starts with finding and listing your product to sell. Luckily for you in this are of information there are plenty of apps that are designed with that specific purpose in mind and here are 3 of the best tools that will help you find and source the most profitable products for you to sell.

IO Scout

amazon services seller central

IOScout is a great tool for finding products with the highest margins and lowest competition. You can use to for retail arbitrage as well as for sourcing potential products to Private label.

IOScout has the highest accuracy of data possible since it has access to data of over 150 million products.

Some of the features IOScout offers are:

Product Research - with over 150 million of products to analyze you can instantly find lucrative products 

Product Tracker - it allows you to track the products you are interested in as well as to spy on your competitors

Trends and History - use historical data to get a deep insight into the marketplace

Chrome Extension - get insight into the product data right on the Amazon page and save yourself a ton of time

Jungle Scout

Jungle Scout is a comprehensive, all-in-one tool that offers plenty of features for you to analyze and find the most lucrative products.It has different pricing plans depending on whether you want to use a web app, Chrome extension or both. IO Scout is a great alternative to Jungle Scout, just compare them.

amazon central seller

Some of the features that Jungle Scout offers are:

  • Profitable product detection
  • Discover keywords and thus optimize your product listing
  • Find reliable suppliers
  • Send automated emails to get customer reviews
  • Profit calculator, sales estimator and many more

Helium 10

Helium 10 is another beast of a software that has a huge amount of features available for you to explore. It is designed to be the only software that you will use. IO Scout is a great alternative to Helium 10 https://ioscout.io/blog/helium-10-alternative check more information, why is it true.

seller amazon central

Some of the features that Helium 10 offers are:

  • Product research
  • Browser Extension for easier product scanning
  • Listing optimizer
  • Reverse ASIN search and many more

After you have chosen to use one of these insanely powerful applications designed to help you with your winning product, it’s time to get back to the Amazon Seller dashboard where you will get familiarized with the most important features that it offers.

Most important features of Amazon Seller Central

While there are more than a dozen features available on your dashboard, most of them are self-explanatory. There are a few though, that will require extra attention. These are:


On this tab, you can easily create rules that will help you to automate our pricing strategy. You choose options such as:

  • Match the buy box
  • Beat the lowest FBA price by $0.50


Hopefully, you will be spending a lot of time on this tab looking at the number of orders your product is getting. Here you can easily view:

  • Pending orders
  • Shipped orders
  • Unshipped orders
  • Canceled orders


If you want to make money, you have to spend money. Amazon’s marketplace is no different. Here you can get a detailed overview of all your PPC campaigns.

Payments Summary

This is where you will be spending your time counting that e-commerce money. You will get an overview of the amount of money Amazon will be paying you to your personal account. Keep in mind that Amazon makes payments every 2 weeks.

Sales summary

The most important thing for any FBA seller is the number of sales. Here is where you will get an overview of the number of sales you made in the previous 7, 15 or 30 days. If you are listing your product on different marketplaces, they will also be displayed. This is a great tool for you to get an insight into your sales performance.


Numbers are everything in this game. The one that knows how to read them and utilize them will come on top. The reports tab will allow you to:

  • Get a glimpse of all the historical money transactions with Amazon
  • Get a total breakdown of all of your orders as well as various Amazon’s fees, promotions, refunds and such
  • You will get access to Business Reports that will provide you with a detailed analysis of each product’s performance
  • Have a look at Amazon Fulfillment reports and more

While there are many more features available, these are the ones that are probably most important as you start your FBA business. Over time, as you complete each sale, you will get a better insight into your business. While Amazon Seller Central will provide you with a plentiful amount of data, it will not do the job of selling for you. So, if you haven’t’ already, go find a product to list and let those dollars rain over you!

posted on 21/Wed/October/20
Amazon Sales Rank: A Guide to Growing Your Amazon Business

One question that crosses the mind of every ambitious Amazon seller is, 'How do I improve my sales rank?'. To be one of the best on the platform, you must have massive sales, traffic, and a growing business. Even though a lot of sellers know this, many aren't living up to the expectations.

In this guide, we'll explain all there is to know about Amazon Sales Rank and how you can use it to your advantage.

Amazon Sales Rank

What is Amazon Sales Rank?

Amazon Sales Rank (ASR) refers to how well a product sells in its category. Every product has a unique number, and the goal for many sellers is for their product to have the magic number (one) in their category. For example, if you sell pairs of trousers in the Clothing and Accessories category, they'll be ranked against every other item in that category. This allows both shoppers and sellers to know the 'next big thing' in each category.

The Amazon Sales Rank isn't always a comparison tool, but an indicator of how well a product is fairing overall. It is updated hourly to show every product's historical sale.

Is Best Seller Rank (BSR) the same as Amazon Sales Rank (ASR)?

It's confusing to differentiate these two Amazon ranks, and that's because they mean the same thing. On Amazon, both terms are used interchangeably.

How is Amazon Sales Rank calculated?

To calculate Amazon Sales Rank , the highest selling products are listed and given numbers from one. Amazon then chooses those popular subcategories where products have high rankings and assigns the ranks on the respective product page.

What key factors can help grow Sales Rank

With the knowledge of what Amazon Sales Rank is, the question changes from ' what does amazon sales rank mean' to 'how can one grow a product's sales rank?'. Here are a couple of factors that will be useful:

  1. An in-demand product
  2. A good sales strategy
  3. Inviting product descriptions and titles.

Top 3 Tools to Detect Sales and Sales Rank

A couple of tools that will help you out when you want to track Amazon Sales Rank include:

1. IO Scout

how to find amazon sales rank

IO Scout is a software that tracks products by bookmarking them. The tool monitors and analyzes more than 150 million products and allows you to obtain the history of all of them. IO Scout Amazon Sales Estimator gives updates of products on its watchlist hourly, and more than 30,000 sellers trust it.

2. Jungle Scout

amazon rank

Another tool that helps to keep tabs of sales and sales rank is Jungle Scout. By entering the sales rank, the marketplace, and the product category, you can receive monthly notifications. This tool is also useful in calculating sales.

3. Algopix

Amazon Sales Rank

Algopix's Amazon sales rank tracker helps sellers make informed decisions by providing data on the selling price, demand level, Gross Merchandise Volume, and sales volume of products.

How to Boost Amazon Sales Rank?

To boost your Amazon Sales Rank , focus on:

1. An optimized title and description

It is usually overlooked, but a lot of buyers judge products on the titles they have. Therefore, your product’s title should be infused with the best keywords, innovative, and informative. A product with an optimized title has a high chance of being at the top.

Just as how the title is important in growing a product's sales rank, so also is the description. Here, you can portray a playful side, but a decent amount of information must be in the description. When utilized properly, a clear description of a good product will make lots of people consider buying it. This will then lead to an improved sales rank.

2. HD Pictures

If the picture you use for a product isn't clear, best believe that not a lot of people will give it a second thought. Shoppers are attracted to what they see more than any other thing. So, even if you do well with other factors, but fail with this, you shouldn't expect a lot of sales or a growing business.

Therefore, use only HD pictures that fill 85% of the frame.

3. Infographics 

To completely convince buyers that a particular product is the best to go for, it won't be a bad idea if you use infographics. These charts and graphs add a special touch to the product, and may just be the deciding factor at the end.

4. FBA fulfillment

Shoppers like Fulfilment by Amazon (FBA) products because they only take two days to ship. Therefore, your sales will increase if you have this option for customers.

5. Price

If you want to rank high, your products must be priced competitively. You can reduce your profit margins just to grow your product's sales rank for a short time.

In Conclusion

If you are a new seller, it can be hard to get the visibility you want. Amazon Sales Rank is a tool to show how well your products are fairing in their category, and boosting it shows you're on top of your game.


What is a good sales rank on Amazon?

Since there are lots of products in each category, any double-digit number wouldn't be a bad sales rank on Amazon. However, don't limit yourself. If you think you can get the highest rank, then go for it.

How to rank higher on Amazon?

To rank higher on Amazon, make sure you are selling a product customers need. Once there's a good demand for it, devise a good strategy to help your sales. The moment your sales start increasing, you'll notice the change in your Amazon rank.

posted on 21/Wed/October/20
5 Tools You Can Use for Amazon Listing Optimization

There are so many things that can affect sales on Amazon. But if you ask any seller, they will tell that one of the biggest things is having an optimized listing. However, not many people know how to optimize their listing, and if you are one of them, you don’t have to worry. In this article, you will find five tools that can help you with Amazon listing optimization.

amazon product title optimization

What is Amazon Listing Optimization?

Before we talk about the tools that help you optimize your listing, let us briefly talk about what Amazon product listing optimization is. This is where you optimize your product listing with the goal of increasing organic sales. While increasing sales is one of the main goals, another reason why product listing optimization is important is to stay ahead of the competition. Amazon is a very competitive marketplace, and you want as many people clicking on your product listing to beat the competition.

5 Tools for Amazon Listing Optimization

There are a couple of things that you need to pay attention to if you want to optimize Amazon listing. But this is only important when you are doing it manually. However, to make sure that you don’t miss anything, you can use any of the below-mentioned tools to analyze your listing and follow the suggestions the tools make.

1. Jungle Scout

The main use of Jungle Scout is to find and research profitable products, but it can also be also used as an Amazon listing optimization tool. By using the Keyword Scout , one can find popular keywords to include in the title, product description and meta description to make them rank. And with Alerts , one can easily and instantly get notified when their listing gets a negative review so they can act accordingly (reviews are part of creating an optimized listing as well). It even has a listing builder than can automatically create an optimized listing for you in no time.

2. IO Scout

IO Scout works in the same as Jungle Scout on the basic level, and it also has listing optimization tools to make sure you build the perfect listing. It has a Listing Analyzer, which evaluates your listing and gives you actionable insights into what it is missing. It also has a keyword tracker that makes sure you always including the most relevant keywords in your product listing. Finally, there is the Listing Builder, which builds a listing for you.

3. AMZScout

Unlike the other tools here, AMZScout has its very own Amazon listing optimization service called Listing Wizard . The purpose of the Listing Wizard is to help people listing their first product to create a product listing that goes straight to the top of the search results. It even helps you enhance your existing product listings to include relevant keywords. Finally, it helps your product listing remain at the top by automating the product listing optimization process.

4. Helium 10

Helium 10 has a reputation for being one of the most accurate and comprehensive Amazon product research and finders. So people also rely on it to build optimized listing using Scribbles, its listing optimization tool. Scribbles helps you build product listings that are guaranteed to rank by making sure no relevant keywords are missed in the title, description and bullet points. The Index Checker makes sure that you aren’t missing any indexed keywords (keywords Amazon “sees” as relevant). IO Scout is a great Helium 10 alternative , just compare their prices .

5. SellerApp

SellerApp is often listed as one of the best product research solutions for Amazon sellers. And one of its features is Listing Quality , which helps you optimize your listing. It performs an in-depth analysis of your product listing and then helps you create an effective strategy to drive results. And it continuously monitors the performance of your listing and alerts you when anything changes so you take the appropriate action.

Final Thoughts

Any Amazon seller looking to increase profits and grow their business cannot ignore Amazon listing optimization. When a listing is optimized, not only will you see an increase in sales, but you will find yourself outperforming your competitions. But you don’t have to do Amazon listing optimization manually, try any of the above-mentioned tools to get it done in no time and get results.

posted on 21/Wed/October/20
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